The Kraft and Cadbury merger was a hostile horizontal acquisition. The very act of Kraft seeking to purchase Cadbury categorized the merger as a horizontal. On November 19 I observed that Kraft’s proposed acquisition of the English price for the assets of the firm that an intelligent analysis might support. used in illustrating why mergers so often don’t deliver on their promise. Free Essay: On February 2, Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of.

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Principles of Mathematical Cabdury. Kraft should effectively link its internal capabilities together with its external relations if they want their strategy to be successful in this ever changing environment. Furthermore they can help Cadbury to develop their capabilities by enabling them to improve their skills at the same time as helping them to improve on their weaknesses.

Strategy and Business Analysis. There are plenty worse places in the world than a recession hit town near Bristol after all.

Be a global citizen.

The problem is how to translate say Corus foreign-owned shares into employee-owned shares in an affordable way. From this perspective we can see quite clearly why Kraft acquired well known Cadbury. Cadbury is more of a brand led company whereas Kraft a more of a product orientated company. Epidemiology Analhsis Health Studies.

Essay Manuals Topics for illusration essays Searching for an online essay writer Choosing an essay type Essay closing sentences College essay types Controversial persuasive topics Searching for an online essay writer Othello: Which is why we go through the same nightmarish process with every single takeover proposal.

You could just tell it was all to do with greed. The Keynsham plant near Bristol will close, despite the fact that Kraft promised to keep it open that was actually a bit weird, as Cadbury itself had announced that Keynsham would be closed at some stage in the future. Kraft are now focussing on their top ten power brands such as Cadbury diary milk, trident gum etc to maximise revenue as they have dramatically shifted their focus towards growth in areas which contain higher margins.

There are a number of ways in which Kraft has and could take up the corporate parenting role in respect to Cadbury. Including student tips and advice. But we are still so stuck in our wretchedly unsustainable ways when it comes to ownership structures within the capitalist economy. Once the shares have a certain market value they are too expensive for employees to buy or for existing shareholders to give away.


By providing those products which customers actually want for instance on the go snacks.

As this will enable them to create synergy because two companies working together will create more value and therefore Kraft will have the opportunity to market and distribute both brands for the price of one. High growth was visible within the Kraft stock in the immediate post-merger, as although the financial costs of the merger would add up, investors continued to see significant potential in the growth of the business due to the complementary nature of the merger.

Add Solution to Cart Remove from Cart. Furthermore, strategy also seems to shape organisational behaviour therefore it is vital that everyone in the organisation is focused and that they have a shared a vision because they will be more likely to be working towards the same goal.

A series of strategic acquisitions, notably of LUbiscuit from Danone and of Cadbury Plc, together with the strong organic growth of its Power Brands, have made Kraft Foods the world’s leading snacks company. The organization is best known for their specialty chocolates during Easter, i. Therefore by acquiring such a prestigious company with iconic brands, Kraft will be able to enhance its long term revenues and growth by strengthening their presence in developing markets such as India and Mexico.

This stems from the policies and competitive strategies undertaken in the wake of a large-scale acquisition, as well as lessons learned from previously large mergers within U.

Lesson from Kraft’s Cadbury takeover | Jonathon Porritt

Add your comment Comments This is usually done through PESTEL analysis or even a SWOT analysis so that managers can identify their strengths in comparison to their competitors so that they can improve on mefger weaknesses. Kraft-Cadbury Merger Annd Strategic Focus Although many large-scale corporate mergers flounder, Kraft has rather benefited from its acquisition analysid Cadbury.

Therefore, one can say that it is essential that Kraft should manage their resources and capabilities if they want to succeed in the global arena. As a result, the company has delivered a remarkable outcome in very challenging economic conditions” PRNewswire, Nevertheless, advantages of the merger far exceeded the disadvantages.

New Religious Movements and Spirituality. This was particularly worrying for Cadbury, as it had already faced the low growth prospects that are potential within an ill-advised merger; Cadbury had largely stalled in growth due to the merger with Schweppes, as its beverage division was facing near-zero growth compared to its confectionary business.

The company has provided consumers a plethora of products from dairy products to cookies to steak sauce. The main emphasis is so that the company can perform better compared to if it was working individually. This served largely as a anlysis weight, as Schweppes absorbed much of the profitability that was associated with the confectionary market from the company.


We appreciate your comments. Good brand management is also an analhsis aspect in any organisation, therefore if Kraft wants to prosper it must emphasise on knowledge management so that it can grasp and share its knowledge skills and core competencies with Cadbury. The role of a krwft parent headquarters is to reinforce and implement parenting skills so that it can manage and add value to its business units.

As a whole, the company participated in a number of subsections of the global foods market, and due to this, it was difficult to perceive the company as effective at focusing on a single market. The corporate parent can therefore make certain decisions about the portfolio of the business so it can manage global operations more efficiently.

Astrophysics and Atmospheric Physics.

Mergers and Acquisition: Brief Analysis of Kraft and Cadbury

Add a comment Your name: Research Methods and Experimental Design. Furthermore, they must effectively communicate across borders and be willing to combine research and development activities, sharing of plant and machinery, new innovative ideas market research e.

As such, the merger was perceived as largely positive by Kraft shareholders, as the short-term hit that was taken by the stock was significantly augmented by the long-term increase in value that was witnessed in the aftermath.

Kraft has chosen a synergy manager approach because it enables them to manage synergies across both business platforms so that Kraft is able to manage costs and organisational resources effectively by aligning key targets which must be achieved by certain business units.

Very interesting comment by Jazel. The phrase was first introduced by Daniels in and has now become a widely studied phenomenon within the field of strategic management.

This two way process is vital because if a certain business unit or a corporate parent is not adding value to the business a decision is likely to be made by management to sell or break off a certain business section.

With Kraft, this was a significant concern, as the company mainly succeeded based on its conglomerate model.